Product Description Summary & Analysis (Draft 2)

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According to the Kinesis Fleet website (n.d.), Kinesis is a fleet management system that is used by logistics and transportation companies to streamline labour-intensive processes, while providing unprecedented visibility and monitoring of assets and personnel in real-time. By combining the use of telematics data, GPS technology, and onboard diagnostic system, companies can monitor and optimize the management of both fleet and manpower. Other features of Kinesis include alerting drivers to avoid routes with heavy traffic and providing drivers with alternate routes to their destinations; this, in turn, contribute to higher work productivity and reduce the overall fuel consumption of the fleet.


What makes Kinesis to stand out from its competitors is their ability to combine fuel card data integration with telematics data to improve on the overall cost control, and the integration of Kinesis Geofence, a unique feature which alerts users when their vehicles enter a pre-set area – allowing companies to monitor movement of the fleet. A personalized smartphone application is used on the side to provides performance reports, vehicle checks and recognizes opportunities in the business for greater efficiency. For these reasons, we believe that Kinesis is a fleet management system that can stand out from its competitors due to their many unique functions.

First and foremost, according to the article, “UK Fuels merges“, the fleet logistics operative obtain telematics and fuel card data separately. The difference between Kinesis and other telematics companies is that it provides a fully-integrated live link between telematics and fuel card data. This means that companies can now integrate their fuel card transaction with telematics data feeds. This enables them to collect detailed fuel efficiency reports and identify the worst performing vehicles accurately. Furthermore, it cuts down the operational and maintenance costs through the access of real-time reports.


Secondly, Kinesis can assist in maintaining road safety by making effective use of the information provided by a telematics device. Through the data, users can observe their driving habits. The data also gives feedback to the drivers to boost their style of driving. The feedback allows the driver to refine driving techniques and helps to raise the safety of the employee, as well as overall road safety.
In our own opinion, it is important to select a fleet management provider that has a good infrastructure of core features. Kinesis exclusive functions can help enhance not only operational efficiency but it also remotely optimizes operations, greatly improves road safety and streamlines company work processes.
(419 words)

References

Fleet News. (2015). UK Fuels merges fuel card and telematics data. Fleet News. Retrieved from "http://www.fleetnews.co.uk/news/2015/3/24/uk-fuels-merges-fuel-card-and-telematics-data/55247/" http://www.fleetnews.co.uk/news/2015/3/24/uk-fuels-merges-fuel-card-and-telematics-data/55247/

 Kinesis. (n.d.). Kinesis Telematics. Retrieved from  "http://www.kinesisfleet.com/" http://www.kinesisfleet.com/

 Kinesis. (n.d.). Fleet Management Evolved. [Brochure] Retrieved from https://cld.bz/ySrcWPu/1

 Kinesis. (n.d.). Every tool you need to manage your fleet. Retrieved from HYPERLINK "http://www.kinesisfleet.com/features/" http://www.kinesisfleet.com/features/

Appendices

Figure 1.1 Kinesis Mobile Application

Figure 1.2 Kinesis Mobile alerts and dashboard



Figure 1.3 Integration with Fuel Data


References and appendices included on 27 October 2017, 11:57PM

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